Developing Concepts

“CLIC – Circular models Leveraging Investments in Cultural heritage adaptive reuse” funded by the EU Programme “Horizon 2020” (2018-2020, Salerno, Southern Italy):

• “CLIC Start-up Competition”
  Participation with a multi-disciplinary team for the candidature of my project proposal „ArteMedica Tourism HubLab”.
  
  
• “CLIC Co-design Circular Business Model Workshop & Idea Competition”
  Participation together with the architectural studio “Project 2.0” for the candidature of our common project proposal „H5 – Hippocrates Hills Health & Heritage Hub”.
  
  

“Salerrno – Tyrrhenian Salt Stories” funded by private resources (2016-2017, Salerno, Southern Italy):

• Brand “Salerrno”
  Development of a logo and corporate identity concept based on heritage-led storytelling by “Mooi Graphic Design Studio”.
  
  
• Pop-up shop “Salerrno”
  Creation of a temporary shelf presence in an existing local products boutique to promote nearby businesses offering a distinctive territory related product or service. The vision was to build up a tourism cluster dedicated to the history of salt as a cultural identity asset of the place.